About us - EMaC - Automotive Retention Solutions

All taken care of – EMaC today

We partner with automotive manufacturers and retailers to strengthen their relationships with their customers. Through flexible retention solutions, we create positive motoring experiences that lead to increased loyalty and greater profitability.

We work with more than 500 dealer groups and 21 OEMs, many of whom have partnered with us for 10-plus years. We drive an aggregated £250m of revenue into the UK dealer network annually through our range of added value retention solutions.

We use reliable, highly evolved platforms to integrate our systems with our clients’. We offer customer service that is second-to-none and we take responsibility so that our clients can focus on their strengths, knowing that their customers are in great hands.

What we do

We offer flexible retention solutions to ambitious automotive partners which drive growth and strengthen customer loyalty through product innovation, human expertise and intuitive technology.

Why choose us?

We are already the UK’s leading provider and administrator of service plans, trusted by 21 of the world’s foremost vehicle manufacturers. By calling on this experience; highly effective IT platforms; the global expertise of our parent company Innovation Group; and the contribution of high quality people who understand both our clients and vehicle owners’ needs, we are able to provide:

  • An outstanding customer experience
  • Truly comprehensive support through sales, IT, admin, marketing, call centres and more
  • Increased revenues through customer loyalty, not only in service and parts sales but in higher volumes of repeat sales
  • Peace of mind to know that customers are ‘all taken care of’, that time has been saved and that resources can be fully concentrated on core activities

Our aim

To be the most customer-centric provider of retention solutions to the automotive industry.

Our history

EMaC was founded in 2004 to specialise exclusively in service plans. In the subsequent decade the company went from zero to nearly two million customers, establishing partnerships with many of the country’s top 200 dealerships and with vehicle manufacturers such as BMW, Citroen, Kia, Lexus, Mazda, Mitsubishi, Peugeot, Toyota, Vauxhall and more. Every year since 2011, ‘Automotive Management’ has recognised us as the leading provider of service plans to the industry. The company was founded in Bolton but now operates from a large headquarters building in Crewe. It was acquired by Innovation Group in late 2014.

Part of Innovation Group

Innovation Group are providers of in-house claims handling, end-to-end claims management for both motor and property and have been managing critical incidents in the car and home on behalf of some of the world’s leading insurers, brokers, and MGAs for over 20 years.  Innovation Group brings together a world-class supplier network, outstanding people, and sophisticated technology platforms to provide three principal advantages to our clients and their customers, these being an outstanding customer experience, enhanced by digital connectivity at every stage, reduced costs for our clients and their customers, through lower indemnity exposure and greater operating efficiency and a real depth of data insight, to inform future strategy and improve underwriting performance.

Visit the Innovation Group website


EMaC are a proud members of The Motor Ombudsman’s accreditation scheme and are accredited to the CTSI-approved Motor Industry Code of Practice for Vehicle Warranty Products. This Code ensures we operate to the highest standards of service and offer peace of mind to our customers. Further information on The Motor Ombudsman and their Motor Industry Codes of Practice can be found on their website – https://www.themotorombudsman.org/consumers.

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