New programme supports customer retention ambitions
BMW Group UK have partnered with EMaC to provide an exciting new ‘Pay Monthly’ Service Plan for sales and service customers. This initiative is in line with the Brand’s strategic commitment to delivering ‘Best for Customer’ products and programmes which support in driving customer satisfaction and loyalty.
The BMW & MINI ‘Pay Monthly’ Service Plans are focussed on offering customers convenience and flexibility to enhance their ownership experience. Crucially for BMW & MINI customers, these service plans help owners spread service and maintenance costs, consequently increasing their financial peace of mind. BMW & MINI ‘Pay Monthly’ will also provide much-needed flexibility within customer ownership cycles – should they choose to replace their BMW or MINI, the service agreement can simply be amended to suit their upgraded vehicle.
Yvonne Holden, General Manager – Aftersales Development concludes, “Our Pay Monthly programme is a fundamental part of our Service product portfolio. As customers continue to demand increased flexibility, our partnership with EMaC allows us to market a product which offers more flexibility and convenience than ever before, as well as additional added value such as a free MOT.”
The move follows a successful two-year partnership between EMaC and BMW Group UK, which focuses on delivering innovative service plans, retailer support and consumer solutions.
The BMW & MINI network will continue to receive comprehensive training from EMaC to support their Sales and Aftersales teams, ensuring that all retail employees fully understand the benefits of the BMW & MINI ‘Pay Monthly’ product for their businesses and consumers alike.