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Eden Motor Group boost service plan revenue by 60%

Eden Motor Group boost service plan revenue by 60%

AutoQuote from EMaC set to increase growth further in 2018.

Eden Motor Group’s partnership with EMaC, a subsidiary of Innovation Group, is playing a key role in the growth of its revenue. Eden has seen Service Plan sales increase by 60% in two years. Working closely with EMaC and placing an emphasis on technology-driven solutions, Eden is aiming for a further projected year-on-year sales growth of 25% in 2018.

As a multi-franchised dealer with 20 sites across the South of the UK, Eden’s success in selling Service Plans will see it benefit from a guaranteed service revenue across the coming years of over £4 million per annum.

Eden will soon be employing EMaC’s recently launched AutoQuote service, which will significantly streamline the quotation process, yielding administration efficiencies for its dealers. Quotes are automatically created and can be printed out or emailed to customers, saving valuable time and helping convert crucial sales.

EMaC offers comprehensive training to support sales, aftersales and accounts teams, ensuring that all employees at every level fully understand the benefits of Service Plans for the business and customers alike. Mark Clifton, Group General Manager for Eden Motor Group, explains:

EMaC is a proactive partner which treats each of our dealerships as individual entities; there’s no “one size fits all” mentality. By working in collaboration, we are supported in the launch of consumer offers, driving colleague engagement through training, and the delivery of valuable management and performance review information.

We will benefit further from harnessing new technology solutions from EMaC, such as AutoQuote, and are working together on a new website that will provide us with a consumer direct portal for Service Plans. This, combined with EMaC’s outbound sales collaborations, means we can continue to boost year-on-year Service Plan sales to further support our Group. Indeed, our relationship with EMaC has become a central part of our growth strategy.

Adrian Willard, Sales Director of EMaC, concludes,

We work in collaboration with Eden Motor Group to ensure that the right strategy is in place to achieve their sales objectives and targets, and this is continually reviewed to ensure we keep on track. Only by listening to dealers, can we ensure we deliver tailored solutions that meet their specific needs. Throughout 2018 we will be continuing our investment in new innovations, which will not only support the continued success of our Service Plan offering, but drive wider aftersales opportunities and increase revenue for dealers.

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