Average 585% increase in revenue year-on-year since inception bolsters revenue
Donnelly Group Ireland continues to benefit from its long-term partnership with EMaC, as it maintains growth in its Service Plan revenue year-on-year. Since joining EMaC in 2011, when it independently sold just 21 Service Plans, Donnelly Group has enjoyed a 4100% growth. Today, the Donnelly Group places significant importance on Service Plans to successfully boost its aftersales revenue stream and give it a competitive edge.
Donnelly Group is the largest family owned motor retailer in Northern Ireland, with eight locations across the country. The success of Donnelly Group is built on delivering outstanding value and customer service, with an emphasis on meeting the changing needs of car buyers.
Its partnership with EMaC reflects this commitment, backed by its people at every level within the business. This commitment has been driven by comprehensive training from EMaC to support sales, aftersales and accounts teams, ensuring that all employees fully understand the benefits of Service Plans for the business and customers alike.
Kevin Rogan, Group Aftersales Director at Donnelly, comments, “EMaC and its Service Plans have become an integral part of our business and a vital boost to our bottom line. We benefit from regular visits to our dealerships by our EMaC account management team, giving training and incentive programmes, as well as marketing support and price point reviews, ensuring we are always getting the best from our partnership.
“To further cement our commitment, we now have a group commission scheme in place, making Service Plans a key part of our Business Manager’s payplan. What’s more, by offering our customers the ability to spread the cost of their maintenance and servicing costs, we are not only strengthening customer loyalty, but continue to see aftersales revenue rise, giving us added confidence in an uncertain landscape.”
John O’Donnell, Managing Director of EMaC, adds, “We continue to work closely with partners like Donnelly Group to enhance the benefits Service Plans can bring to their business. We have continued to develop the services we offer dealers with the launch of Drive Now Pay Later and Auto Quote. These innovations bring them a wider range of revenue boosting opportunities not just for the short term, but for the years ahead, as the case with Donnelly Group Ireland demonstrates.”