Set to improve aftersales retention and provide financial peace of mind for consumers.
EMaC, the leading provider of Service Plan and consumer retention schemes to the UK automotive industry, is the chosen Service Plan partner for Vauxhall as it launches its national new and nearly new car Service Plan, ‘Vauxhall Care’. Building on a long-standing collaboration, this latest move sees EMaC support Vauxhall as it seeks to boost consumer retention and provide financial peace of mind for its consumers across the retailer network.
Service Plans are a crucial revenue stream for retailers but even more so in today’s market, where profit margins on car sales are squeezed ever tighter. Presenting strong aftersales opportunities to retailers, EMaC’s Service Plans help manufacturers like Vauxhall offer car owners a way to budget for maintenance and servicing costs, in turn enhancing consumer satisfaction and longer-term retention.
Vauxhall Care costs £19 per month for all petrol cars or £22 a month for diesel and includes three years servicing, two years extra roadside assistance and the vehicle’s first MOT test. It can be purchased in two ways; a one-off payment or 35 equal monthly instalments to help owners budget.
Paul Painter, Vauxhall’s Ownership Programmes Manager, comments, “We have worked with EMaC successfully for a long time and it has continually proven its success in boosting our revenue stream for our used car programme. As a result, this new venture is a natural extension of our partnership, designed to enhance consumer retention whilst bringing added-value and financial peace of mind to our consumers.
“Pressure is on retailers to secure sales in a highly competitive market and this launch recognises that challenge for our retailer network. Crucially, EMaC offers the training and support our sales teams need to make this new initiative an important part of the sales process, ensuring our retailers proactively engage with our consumers to ensure they reap the benefits.”
John O’Donnell, Managing Director of EMaC, adds, “By combining the best of Vauxhall, in terms of the vehicle ownership experience, with our expertise in delivering Service Plans, we are extending the reach of these benefits to embrace even more Vauxhall consumers and bring greater return for its retailer network.”