150 dealer delegates set to enrol onto personal development programme

Following the success of its inaugural Aftersales Academy in 2019 and in response to overwhelming demand, EMaC, the UK’s leading automotive Aftersales Partner,  has confirmed that it has significantly increased the number of enrolled dealer delegates for its training programme in 2020.

Commencing in January, 12 of the UK’s best-known National dealer groups have signed up to participate in EMaC’s industry-leading Aftersales Academy, giving 150 automotive professionals the opportunity to strengthen their sales and customer service expertise.  The three major objectives of the development programme are to help retailers augment aftersales opportunities, assist in delivering enviable customer service and support dealers in developing and retaining high quality staff.

Emma Sidley-Wiltshaw, EMaC’s Learning and Development Manager explains that the 2020 Academy will build on their success; “We are well known in the motor industry for our market-leading aftersales solutions, underpinned by highly effective IT platforms and exemplary support services.  But we are fully aware that our success has been achieved by working in partnership with dealers nationwide, learning about and adapting to their needs.

“That’s why, after feedback from last year’s 50 delegates, we’re massively excited that our 2020 Aftersales Academy will equip so many more delegates with the knowledge and tools they need to maximise business opportunities whilst boosting their own career paths.”

Managing 1.7 million live consumers on behalf of vehicle manufacturers and dealerships places EMaC in a good position to understand the challenges they face on a daily basis, and what can be learnt to overcome them.  Building on last year’s programme, EMaC is continuing to include learning modules on the nuances of soft touch communication techniques used in delivering aftersales products to consumers.  Modules will also focus on consumer engagement, skill building and coaching techniques for future leaders.  The 2020 content will be delivered via interactive group activities, discussions and self-lead tuition, accommodating a range of different learning styles.  Incentives and awards for star performers will further motivate delegates.

Crucially, the EMaC Aftersales Academy is designed to work alongside a retail group’s own training and development programme as Emma Sidley-Wiltshaw concludes: “Understandably, dealerships have their own training programmes focussing on their specialist areas of business but may not have the time and resources to specifically focus on innovative ways of creating great aftersales consumer experiences.  That’s why we’re so excited to be delivering the EMaC Aftersales Academy for a second year.  Successful graduates will gain cutting-edge training on understanding consumer behaviour and optimising retention”.