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Rethinking Warranty – EMaC launches new warranty range to boost revenue and consumer retention for dealerships

Rethinking Warranty – EMaC launches new warranty range to boost revenue and consumer retention for dealerships

Leading Aftersales Partner to the UK automotive industry, EMaC, is expanding its product portfolio with the launch of a suite of innovative warranty solutions. The comprehensive product range includes ‘EMaC Lifetime Warranty’ which combines the benefits of a Warranty, Service Plan and Breakdown Assistance in one bundle payable by a single, monthly Direct Debit instalment.

‘EMaC Lifetime Warranty’ will be accessible via EMaC’s class-leading ‘Evolve’ portal, enabling dealers to strengthen their vehicle sales proposition by providing their consumers with an easy-to-budget vehicle ownership solution.

John O’Donnell, Managing Director of EMaC says, “Our new warranty range simplifies consumer vehicle ownership by offering predictable costs & flexible payment options which mark a further diversification of our expanding product range. This new aftersales solution will enhance consumer retention and satisfaction assisting dealers to secure incremental vehicle sales by making their aftersales and consumer ownership proposition even more appealing. ‘EMaC Lifetime Warranty’ gives dealerships a competitive advantage and the ability to differentiate in a highly challenging market.

This offering will appeal to consumers looking for the ability to future-proof their servicing and maintenance costs coupled with the peace of mind that a comprehensive warranty affords and will provide genuine added-value to their ownership experience.”

As well as handling everything from marketing to fulfilment, repair process to fund management, EMaC will also deliver its industry renowned training to ensure that dealerships can truly maximise consumer retention and the corresponding revenue potential.  All dealerships receive their choice of e-learning and on-site launch training, as well as on-going programme development covering everything from sales performance management to product knowledge coaching & objection handling.

Concludes John O’Donnell, “In an uncertain market, it’s great to be introducing a comprehensive warranty range to compliment Service Plans and our interest free consumer finance product (Drive Now, Pay Later).  Helping our dealers to maximise consumer retention in unpredictable times is the key strategic priority for EMaC.  We are confident that this latest enhancement to our portfolio will do just that.”


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